When to rewrite a blog post SEO

When to rewrite a blog post SEO
Many of you may rethink rewriting (revising articles) because your blog traffic is not increasing.

This article will explain when and how to rewrite your blog.

This article is for you if you.

  • I want to know the specific steps of the rewrite process.
  • I want to know when to rewrite and how to do it.
  • I want to know what to watch out for in a rewrite.

The first thing I would like to tell beginner bloggers is that if you feel the need to revise an article, you can rewrite it as you wish, at any time you want to.

After publishing, you can revise it if you feel like it, so keep writing and publishing articles!

Once you're somewhat familiar with blogging, this post should give you a shot at rewriting!

What is a blog [rewrite]?

A blog rewrite reviews the text and images of a previously posted article and adds or rewrites it to make it easier for users to read or view.

Rewriting does not include SEO measures such as improving search rankings or increasing click-through rates or minor revisions such as correcting typos or omissions.

Rewriting is taking the content of another person's article and rewriting it to make it sound like your own. Still, for this article, I will refer to rewriting as the process of reviewing an article you have written.

Perform rewrites after the blog is somewhat complete

The timing to start thinking about rewriting can be after the blog is somewhat completed.

First, I recommend that you concentrate on improving the overall content of the blog by writing more articles.

If the blog lacks content, users will not be satisfied with the blog, and it will not attract much traffic, so the effectiveness of the rewrite cannot be verified.

"Let's work on the rewrite when the blog is somewhat complete to improve our blogging operations efficiently!"

Three Purposes of Blog Rewriting

Next, let me tell you why you need to rewrite your articles.

There are three primary purposes for rewriting.

  1. To improve search rankings.
  2. Increase the transition rate to the page you want to direct the user to.
  3. Update outdated information as needed

Just writing what you want to write is not an effective way to manage your blog, and you cannot decide what to do.

I will go over each of these one at a time, so be sure to do them with a purpose!

1. Increase search rankings

The first is to improve the search ranking of your blog for the targeted keywords.

Higher rankings will help you catch users' attention and increase your traffic. If you are an affiliate or advertise your services, you can expect an increase in revenue!

Measures to improve search rankings are known as SEO (search engine optimization), and it is essential to be able to work with SEO in your rewrites.

"Don't give up just because your article didn't rank high when you published it, rewrite it repeatedly to get it to the top!"

For more information on SEO basics, please refer to this article!

2. Increase CV rate

The second is the case of increasing the CV rate (number of clicks on ads, applications for services, etc.), which is the primary objective in site management.

To increase the CV rate, improving the ratio of users moving from one page to another is necessary, called the transition rate.

It is very wasteful for users to leave the site after reading only one article, so rewrite the blog and introduce related articles to make them stay longer and move around the site more easily.

Finally, I will take measures to direct users to the page I want them to go to the most (e.g., the product application page).

"The technical term for directing visitors to the pages you want them to go to the most is CVR (conversion rate) improvement!"

3. Update outdated information as needed

The third is to rewrite old information with new information.

Old information needs to be reviewed periodically because it may confuse or mislead users.

For example, suppose the portable gas stove you were introducing is discontinued. In that case, you can introduce a replacement (new product). 

If there is a page that still sells the product, you can introduce that page so that users who want to buy a gas stove can be provided with up-to-date information.

"If the information remains incorrect, it will affect the blog's credibility, so correct any changes to the new information as soon as possible and delete unnecessary information."

How to do a blog rewrite [3 steps]

The rewrite procedure can be divided mainly into the following three steps.

  1. Check search rankings
  2. Rewrite the article according to your purpose
  3. Verify effectiveness after rewrite

As the number of articles increases, it is difficult to rewrite all articles, so rewrite articles starting with those that can be targeted for the highest rankings.

1. Check search rankings

The content of the rewrite will vary depending on the order in which the article appears, so the first step is to check the search ranking.

Search on Google

The other method is to count the site's search rankings in Google searches steadily.

If the article is indexed, it will appear on the search results screen, so counting its rank will give you the search rank of the article.

To avoid the influence of cookies, use your browser's incognito mode and search for keywords in the search window.

2. Rewrite the article according to your purpose

Once the search rankings have been checked, the next step is to perform the rewrite.

The rewriting method depends on the purpose of the rewrite. Still, I will explain the rewriting procedure along the following two lines.

Rewriting to improve search rankings and update outdated information

Rewriting to increase CV rates

1. Rewriting to improve search rankings and update outdated information

Rewriting to enhance search rankings and update obsolete information involves adding or rewriting the article content.

Not all articles need to be rewritten. Depending on search rankings, some articles should be rewritten, and some should not be rewritten.

Articles that should be rewritten

Articles that should be rewritten are those with search rankings from #1 to #50.

Suppose an article is ranked lower than 50th. In that case, it is doubtful that a rewrite will be effective since Google has little appreciation for the article's content.

Therefore, once an article is ranked lower than 51st, do not rewrite it and prioritize rewriting other articles that are more likely to be effective.

If you want to do something about it, I recommend that you write a new article with the keywords you want to rank higher without rewriting.

"You're more likely to appear in the search results if you rethink your new article!"

How to Rewrite

The rewriting method depends on the article's ranking and will be explained according to the ranking.

The following is the conclusion of the rewrite process.

1st place

→ There is no need to rewrite, but take the initiative and rewrite it if there is outdated information.

2nd to 3rd place

→ Leave the article content unchanged but actively update obsolete information.

4th to 50th place

→ Enrich content to match search intent

1st place

If an article you have written ranks first in the search rankings, there is no need to rewrite the article because Google most highly regards the article's content.

Of course, if you have old information, rewrite it to new information in priority over other articles. This is because old news may lower your search ranking.

If you need to update information, check your articles regularly.

Update outdated information on time

When running a personal blog, it is often difficult to devote much time to updating information, so it is efficient to distinguish between updated articles and articles not updated.

Specifically, articles getting access should be regularly updated with the latest information (e.g., once every month or two). 

Articles that are not obtaining many permits should be updated when there is time to do so.

2nd to 3rd place

If an article is in the 2nd or 3rd position, prioritize rewrites on other pages, except for pages that you want to rank first in the search rankings.

Since Google evaluates the top-ranked article as an article that matches the search results well enough, you can leave the article's content.

Suppose you cannot afford to rewrite an article. In that case, it is more cost-effective to rewrite other lower-ranking articles, so it is more cost-effective to run a blog.

Since you are getting a lot of traffic, be proactive in updating outdated information.

4th to 50th place

Articles ranked from 4th to 50th are recognized by Google as matching the search intent of the keyword and are displayed in the search results.

Rewriting should be done primarily to enhance the content to better match the search intent.

Low search rankings can be attributed to an article's lack of content or failure to meet search intent. 

A substantial rewrite will get you a higher ranking!

Specifically, take the following measures to enhance your content.

Points to keep in mind when rewriting

  • Originality (experience-based) content
  • Make sure the content matches the search intent

For example, if you write about barbecue stove recommendations, here is an example.


→ Include your impressions of the BBQ stove in the article to add uniqueness

Search Intent

 "Which stove is best for barbecuing?" The search intent is to cite barbecue stoves in the same price range and present which one was the best in a ranking format.

The higher up the list, the harder it will be for the article to fluctuate in ranking even with rewrites. Still, if the article is more valuable to the user, it will naturally appear higher.

Also, articles in positions 4 through 10 should be updated with older information. Other articles should be updated if there is room.

2. Rewriting to increase CV rate

Rewriting to increase CV rates also does not mean rewriting all articles.

Articles that should be rewritten to improve CV rate

Rewrites to improve CV rates should also rewrite those attracting traffic and show improved results.

Specifically, I recommend the following policy for rewriting.

Articles ranked 1-20

→ Rewrite target

Articles ranked 21st and up.

 Not subject to rewrite

The reason for excluding the 21st and higher positions is not only because they do not attract much traffic, so rewrites will not show results, but also because improving search rankings is more likely to lead to enhanced CV rates.

How to rewrite

Articles ranked #1 through #20 should actively improve their CV rates. Specifically, improve the title click rate, user transition rate, and the number of service applications.

Rewriting Methods

  • Keep up-to-date
  • Be aware of the tempo of the text
  • Use language that is appropriate for the target audience
  • Include images in the article
  • Link to related articles
  • Make the title easy to click on

Please refer to the following articles for more information on how to write each item.

In the case of rewrites to improve the CV rate, the article content does not change significantly. 

It is unlikely to fluctuate in rankings, so be proactive in improving.

If an article's ranking drops, it will be reverted, so keep track of what changes you have made.

If you do not have much time to rewrite

However, if you cannot devote much time and effort to rewriting articles, prioritize improving search rankings over CV rates for articles in the 11th through 20th search rankings.

This is because the CV rate is more likely to increase if the search ranking is improved.

3. Verify effectiveness after rewrite

Rewriting is not a done deal! Verify that the measures taken were correct and that the objectives of the rewrite were achieved.

Rewriting for Search Rankings

→ Check how search rankings have changed.

Rewriting to increase article transition rates

→ Measure changes in the number of PVs and time spent on each page.

As you improve your articles, keep track of these numbers and see how the rewrite has changed user traffic.

"Once you get the hang of the rewrite as you verify its effectiveness, you'll be confident enough to apply it to other articles!"

The number of visits and time spent on a page can be measured using Google Analytics.

Examples of rewrite failures

When rewrites fail (when search rankings drop or access and click-through rates drop), it is necessary to identify the cause and switch to a different method.

Examples of failure include cases where rewrites reduce the consistency between search keywords and articles or excessive SEO (unnaturally placing too many targeted keywords in the title or article).

When Google staff visually checks such articles and determines that they are malicious, they will receive a manual penalty and no longer appear in search results.

Check again to ensure that the information is what the user wants!


After explaining the purpose of rewriting in this article, I introduced the actual rewriting procedure.

If you are worried that access to your website is not increasing despite the number of articles you have, consider rewriting your articles. 

Search rankings may improve by revamping past articles, and monetization may increase.

I have provided the following rewrite procedure as a specific method for this project.

  • Check search rankings
  • Rewrite the article according to your purpose
  • Verify effectiveness after rewrite

Rather than revising without thinking, rewrites should be improved with three objectives in mind: [increasing search rankings], [guiding visitors to related articles (improving transition rates)], and [updating old information to the latest version].

Increasing user-friendliness will ultimately lead to higher search rankings. Let's rewrite and improve our articles to make them more user-friendly!

That's all for now. Thank you for reading to the end!

To learn more about blogging, check out the post below.

To learn more about SEO, check out the post below.