Relationship between blog update frequency and SEO

Best frequency of blog updates
This article will explain how to think about the frequency of blog updates for beginner bloggers.

"How fast should I update my blog?"

It is a point of concern for those who have started a blog.

There are many different opinions on the Web about how often to update your blog, and it is hard to know which one is correct.

  • If you want to monetize your blog, you should update it every day.
  • The quality of the article is more important than the frequency of updates.

This article is for anyone who wants to!

  • People who want to know the appropriate frequency of blog updates.
  • People who have a hard time updating every day.
  • People are thinking about increasing the frequency of updates due to a lack of traffic growth.
  • People who want to know the importance of update frequency.

I will explain whether update frequency affects SEO and whether it is essential to update daily in terms of objective evaluation and articles' clever benefits to the operator.

I hope this article will help you pick up the pace of your blog management.

and articles

Does the frequency of blog updates affect SEO?

The frequency of blog updates has no direct effect on SEO.

However, it does have an indirect effect.

Frequent updates do not improve rankings in Google searches

There is no direct effect because Google's algorithm does not mention update frequency.

An algorithm is a set of rules for determining search rankings.

To begin with, there is no mention of "update frequency" in Google's published Search Engine Optimization (SEO) Starter Guide.

There is only one place where it seems related to the frequency of updates in terms of meaning.

New content will keep your existing visitor base coming back and bring in new visitors.

SEO Starter Guide: The Basics | Google Search Central | Google Developers

For example, a Google search for the keyword "blog seo" shows that the #1 ranked article on 3/14/2022 was uploaded on 06/30/2021.

The second and third places had no date indication, and the fourth was 02/25/2022.

Google Post Date
In other words, even if an article is six months, Google will rate it higher depending on the content. 

Nevertheless, "update frequency" indirectly affects SEO and customer attraction.

I will explain this point next.

What is the importance of frequency of updates?

Although article "quality" is directly evaluated, "update frequency" also has aspects that can be assessed and create value.

Let's look at its importance from both subjective (blogger) and objective (reader) perspectives.

Frequency of updates from the reader's point of view

A frequently updated blog is a "lively blog" in readers' eyes. It is easy to feel that new and accurate information is being provided.

In addition, if you continue to be active with a particular frequency of updates, you will naturally accumulate articles in your blog.

A content-rich blog is more valuable than a blog with fewer readers.

They may come across another helpful article within the same blog.

A reader who comes across one helpful article will expect to find similar or even more valuable articles on that blog. Content richness is the force that turns readers into fans.

Frequency of updates from the blogger's point of view

For the novice blogger, the frequency of updates is fundamental to growing a blog from "1" to "10".

It takes to be a 10 is a blog "update activity."

The purpose of running a blog varies from person to person: monetization, personal growth, gaining trust and authority, etc.

But to achieve any goal, a "certain amount of activity" is essential.

And to meet the "volume of activity" required for a critical goal, "sustained activity over some time" is necessary.

What can be done with less activity is necessarily less.

The more frequently a blog is updated, the greater the activity required to nurture it.

This "frequency of updates" aspect is valuable to the blogger himself.

What is the appropriate frequency of updates in blogging?

Taking "quality" as the main principle for objective evaluation, the appropriate frequency of updates is the frequency that can be sustained while maintaining as much quality as possible.

But for beginners, the question is, "How often can we maintain quality?" I think this is a point of concern.

Here, I will explain the guidelines for beginners and the frequency of updates they should aim for.

Beginning bloggers should first accumulate quantity

Beginning bloggers should accumulate "quantity (article creation)" without worrying too much about the "quality" of articles.

The "quality" that Google and readers appreciate will increase as you accumulate "quantity.

Beginners can't aim for high-quality articles suddenly. It will only increase the risk of "stagnation of activities → setback.

In addition, "continuity" is the key to accumulating "quantity.

To steadily accumulate content on your blog, and work at the best place, refer to the following.

Update daily

When a well-known blogger with a proven track record of revenue says, "Update your blog every day for the first three months," you think you have to do your best.

However, blogging is a marathon, not a one. There is no need to be obsessed with getting off to a good start. The most important thing in blogging and running a marathon is running to the end.

There is nothing to be gained by updating articles every day at a pace that is too fast for you and of obviously low quality.

Update two to three times a week

For beginner bloggers, a pace of two to three updates per week (reaching 100 posts in almost a year) is reasonable.

Twice a week, you can spend one day looking for a story and doing preliminary research, one day structuring the article, and one-day writing.

If three times a week, you can spend one day looking for a story and composing and writing the article.

Both of these times require a certain amount of effort to keep up, but it is a pace you should aim for if possible.

You will be better at finding material for your articles at this pace because you are always thinking about your blog.

Also, since you are frequently writing, your writing skills will steadily improve.

You can expect to gradually build up your "muscle" as a blogger rather than wear yourself out with over-pacing.

Update once a week

To maintain a high level of blog activity, weekly updates are a pace that we would like to preserve.

If you update once a week, you will save about 50 articles in a year.

This is an acceptable level of activity from the blogger's point of view and the reader's point of view in terms of information freshness and the volume of articles.

Bloggers who want to achieve their goals quickly may think that the pace is too slow.

However, an example of a skincare affiliate site operated by an acquaintance of mine was generating a modest profit from about 20 articles, although the update frequency was about once a week.

One of the articles was ranked first in a Google search for the keyword "ceramide," The number of PVs increased from a few dozen a day at most to several thousand at once.

Although aspects depend on the situation, the pace is not so fast that it is impossible to obtain results.

Update once a month

With one update per month, it would take nearly three years to accumulate 30 articles. It seems too slow a pace to start a blog.

Your writing will not improve quickly, and you will not form the habit of blogging.

We have lived for 100 years, so a monthly update might be possible, but the goal is far away.

Aim for the best quality that you can achieve now while maintaining the frequency of updates

As you maintain your update frequency and accumulate "quantity," do not forget to make efforts to improve "quality.

Google Search Central (formerly known as Google Webmaster), which provides valuable SEO knowledge to promote your blog in Google searches, includes the following statement.

Create great content

Write well and often. A frequently updated site encourages people to return if your content remains relevant and engaging. A helpful post once a week is better than low-quality content published daily.

Blogger | Search Central | Google Developers

I agree with Google's view.

Beginning bloggers should focus on "quantity" first. Still, they should also make an effort to improve "quality" and grow themselves in the process.

After a certain " quantity " is achieved, this awareness will make a difference in the blog's quality after a certain "quantity" is reached.

Each time you update your work, be aware that you are doing your best for "quality" with your current capabilities.

Gradually increase "quality" as you get used to it.

Once the blog has grown from a "1" to a "10" by keeping up with the frequency of updates, the quality of the articles will ultimately come into play.

Creating quality articles that rank high in Google searches will give you the "first chance to meet" your readers.

Readers interested in the "first encounter" will access other articles in the blog one after another.

However, suppose the other articles are not as good as expected. In that case, the readers will stop their circulation and forget about the blog.

Once you have accumulated several articles, you need to brush up on existing articles cleverly. And create new ones.

Search engines are pretty clever they

Google's search engine is not God, but it is getting smarter every day. They have a forensic eye that can play a role in guiding readers to helpful content.

Suppose you accumulate articles and improve their quality. In that case, search engines will evaluate them and rank them higher, increasing your chances of meeting readers.


When a novice blogger thinks about the frequency of updates, they should base their decision on the question, "What is the appropriate pace of updates for me to keep writing good articles?

If a famous blogger says, "I updated a post every day for the first three months, don't be put off.


  • Update frequency does not directly affect SEO.
  • From the reader's perspective, the more frequently updated the media value.
  • From the operator's perspective, a moderate frequency of updates is desirable to maintain activity.
  • Best operation with a good balance between article quality and update frequency (quantity).
  • Beginners should accumulate posts with a particular frequency of updates to "improve quality.

Continuity is power. If you do not forget the premise of writing good articles, "a pace that you can continue" is the best place for you.

To learn more about blogging, check out the post below.

To learn more about SEO, check out the post below.